Design Direction · For Approval REV 2

The Estate of Thornton Dial
Official Website

Three color and style directions for the Home page. Use the switcher below to see the same layout in each — then pick the one that feels right, and we build from there.

Prepared for  Brandon Dial, OwnPoint LLC By  McDonald Consulting LLC Revised  August 16, 2026 Target launch  September 10, 2026
Color direction

What changed in this revision

All three now alternate light and dark rather than sitting in one register the whole way down. That single change fixes the two problems at once — the art gets room to breathe, and the page has a rhythm that interrupts a scroll.

The FoundryLight bands added under the art gallery, His-Story, and Archives — the reading-heavy and image-heavy areas. The dark is now the frame around them, not the whole room. Hero, quote, featured work and contact stay dark for drama.
Gallery LightKept as you liked it, with one addition: a single full-bleed dark moment for the quote and featured work, so a light page still has one place that grabs you.
Coffee & ColaRebuilt for range. It was four shades of one brown. Now it runs burnt-black → brown → full-bleed ochre → cream, so the value actually travels as you scroll. Grain texture on the dark sections, too — his work is assemblage, it should feel like it has a surface.
All threeThree new scroll-stoppers: a full-bleed quote in his own words, a Featured Work panel that overlaps the image with an oversized year, and a staggered gallery rail instead of a tidy row of equal squares.

Home page — live preview

Same layout, same structure, three palettes. Everything is interactive: the Archives dropdown opens, and the gallery scrolls left and right. Artwork positions are marked with placeholders — nothing is published until the files arrive and the rights are confirmed.

thorntondial.com  —  Home

1928 – 2016  ·  Bessemer, Alabama

He made art out of what the world threw away.

Tin, steel, rope, carpet, roots and rust — assembled into a record of Black labor, struggle, and survival in the American South. This is the official site of the Estate of Thornton Dial.

Hero ArtworkSignature piece — full bleed
30+Years in the mills
MuseumCollections worldwide
OfficialEstate archive
We had to learn that everything you want to do, you got to struggle for it.
Thornton Dial

The Art

Swipe or use the arrows — the full gallery lives on the Art page.

Artwork 01Mixed media assemblage

Title to come

Year · Medium

Artwork 02Mixed media assemblage

Title to come

Year · Medium

Artwork 03Mixed media assemblage

Title to come

Year · Medium

Artwork 04Mixed media assemblage

Title to come

Year · Medium

Artwork 05Mixed media assemblage

Title to come

Year · Medium

Artwork 06Mixed media assemblage

Title to come

Year · Medium

1993
Featured WorkFull-bleed hero image

Work of the Month

Title to come

A rotating spotlight — one work, given room, with the story behind the materials. This is the section that keeps people coming back, and it's the easiest one to update over time.

See the Work
PortraitThornton Dial photograph

His-Story

Born to a sharecropping family in Sumter County. Thirty years at Pullman Standard building railcars.

A third-grade education, and a body of work now held by the Metropolitan Museum of Art, the High, and the Whitney. He worked in tin, steel, rope, carpet and roots — whatever the world had finished with — and made it testify.

The full biography reads as one continuous scroll, the way a life actually runs.

Archives

Exhibitions & Collections

Museum exhibitions, institutional holdings, and the record of where the work has been shown.

Browse →
Media & Portraits

Press articles, documentary video, and portrait photography from across five decades.

Browse →

Contact the Estate

Inquiries regarding exhibitions, loans, licensing, and press.

The Estate of Thornton Dial
P.O. Box 251, McCalla, AL 35111

Reproduction rights administered through Artists Rights Society (ARS).

© 2026 The Estate of Thornton Dial. All rights reserved. His-StoryArtArchivesShopContact

The three directions

Every color is pulled from something real — the materials he actually worked in, or the way museums actually hang him. Click a name to load it in the preview above.

Direction 01

The Foundry

Dark as a frame, not a room. Warm near-black pulled from the steel mills and foundries where he worked thirty years; the orange is tiger orange, his recurring symbol for struggle. Drama at the top and bottom, light in the middle where the art and the reading live.

RevisedArt, His-Story and Archives now sit on a warm bone band. Same palette, roughly half the darkness, and the artwork stops competing with the background.

Value range

Foundry Black#14110F
Tiger Orange#D96A26
Tiger Deep (on light)#A8460F
Bone Band#EFEAE1
Bone White#F2EDE6

Direction 02

Gallery Light

Warm paper white — never pure #FFF, which reads clinical — with deep ink text and a single burnt-sienna accent. This is how the Met, the High and the Whitney actually hang him: neutral walls, art does the talking. Best for reading at length, and the safest choice for press and older visitors.

RevisedUnchanged where you liked it. Added one full-bleed dark moment for the quote and featured work, so a light page still has somewhere that grabs you.

Value range

Gallery Paper#F7F4EF
Card White#FFFFFF
Burnt Sienna#A63D17
Sienna Light (on dark)#D9743F
Ink#1A1714

Direction 03

Coffee & Cola

Conservators analyzing his works on paper found he colored them with instant coffee, coffee with creamer, and Coca-Cola alongside burnt sienna, raw umber and yellow ochre. This palette is those materials — and now it uses the whole range of them, cream included, not just the dark end.

RebuiltYou were right: it was one brown in four shades. It now travels burnt-black → brown → full-bleed ochre → cream as you scroll, with grain texture on the dark sections so it reads like a made surface, not a flat fill.

Value range

Burnt#1C120C
Raw Umber#2E211A
Yellow Ochre#E0AC4B
Sienna Deep (on cream)#8A4A16
Creamer#F5EBDD

Still accessibility-tested

Adding light bands meant re-testing every new pairing — a mid-tone orange that works on black fails on bone, so each palette carries a second, deeper accent for its light sections. Everything below passes WCAG 2.1 AA (4.5:1 is the pass mark for body text).

DirectionText on darkText on light bandAccent on darkAccent on light bandResult
The Foundry16.2 : 115.7 : 15.4 : 14.9 : 1Passes AA
Gallery Light16.3 : 116.3 : 15.5 : 15.8 : 1Passes AA
Coffee & Cola15.6 : 113.2 : 18.9 : 15.8 : 1Passes AA

What happens after you pick

Approving a direction unlocks the build. Two revision rounds on design direction are included in the agreement — this is one of them.

Step 01 · You

Approve a direction

Reply with the name, plus anything you'd change. Mixing is fine: "Gallery Light with the ochre accent" is a legitimate answer.

Step 02 · You

Purchase domain & hosting

GoDaddy Managed Hosting for WordPress on your own account, then grant delegate access. We'll set up your custom email addresses at the same time.

Step 03 · You

Send content by Aug 27

Biography text, artwork images with titles/years/media, articles, videos, portraits, contact details. This is the date that drives launch.

Step 04 · Me

Build, review, launch

Full seven-page build with SEO fundamentals from day one, one review round after the build, then launch. Target: September 10.